What do Vlocity Households track?

• A. Contact relationships at the same address
• B. Account transactions
• C. Service inquiries
• D. Asset distribution

Answer: (A)

Vlocity Households are designed to track and manage contact relationships that share the same address. This concept is particularly useful in industries such as telecommunications, utilities, and insurance, where multiple individuals might be associated with a single residence. By organizing contacts into households, companies can better understand customer relationships, tailor services, and improve customer engagement.

This approach also simplifies interactions and data management, as it allows for collective handling of accounts and communications for individuals living at the same location. Tracking these relationships aids in creating targeted marketing efforts and enhances service delivery based on household needs, since households often have shared interests and service requirements.

In contrast, tracking account transactions, service inquiries, or asset distribution pertains to different aspects of customer relationship management that do not specifically focus on the household structure and its inherent relationships. Each of those alternatives addresses a specific business or operational objective but does not encapsulate the primary function of Vlocity Households.